The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 21, 2014
Filed:
Jun. 14, 2011
Wojciech W. Skut, Zurich, CH;
Lars Engebretsen, Zurich, CH;
Wojciech W. Skut, Zurich, CH;
Lars Engebretsen, Zurich, CH;
Google Inc., Mountain View, CA (US);
Abstract
This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a first query associated with a user request. The methods may further include determining a score for a word in the first query based at least in part on user interaction with a content item served for display in response to a past query that includes the word. The methods may further include selecting a keyword derived from the first query based at least in part on the score. The methods may further include identifying candidate content items using the selected keyword. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.