Kurt Carlson

Title: Kurt Carlson: Innovator in Real-Time Bidding Technology

Introduction

Kurt Carlson is a prominent inventor based in Austin, TX, known for his significant contributions to the field of online advertising technology. With a total of 10 patents to his name, he has made a notable impact on how real-time bidding (RTB) is conducted in the digital advertising space.

Latest Patents

One of Kurt Carlson's latest patents is a system and method for controlling real-time bidding for online advertisements. This innovative method involves a computer-implemented process that communicates with a bidder, an impression server, and an event tracking server. The bidder receives an RTB request containing an available impression from an exchange and places a corresponding bid. The impression server responds to impression requests from a browser, while the event tracking server handles event requests. Campaign performance data is retrieved and compared to the campaign target, allowing the bidder to make informed decisions on whether to bid for online advertisement impressions based on this data.

Career Highlights

Throughout his career, Kurt Carlson has worked with notable companies such as MaxPoint Interactive, Inc. and National Instruments Corporation. His experience in these organizations has contributed to his expertise in the field of online advertising and technology development.

Collaborations

Kurt has collaborated with several professionals in his field, including Christopher Farmer and Michael Els. These collaborations have likely enriched his work and contributed to the innovative solutions he has developed.

Conclusion

Kurt Carlson's work in real-time bidding technology has positioned him as a key figure in the online advertising industry. His patents reflect a deep understanding of the complexities involved in digital marketing and the importance of data-driven decision-making.