Maxpoint Interactive, Inc.

National Instruments Corporation

Valassis Digital Corp.

Kurt Carlson

Christopher Farmer

Michael Els

Ben Haley

Damien Harris

Joseph Epperson

Howard P Tsoi

Jonathan Brumley

Robert Gonzalez

Meg F Kay

Mark Lowe

Paul F Austin

Brian Sierer

Igor Postelnik

David Fuller

Chris Farmer

Paul Hodges

Chris Mayer

Stephen Rogers

Joe Savage

A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.

System and method for controlling real-time bidding for online advertisements

A method and system for optimizing real-time bidding on online advertisement placements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a RTB partner who is selling an impression on behalf of a publisher. Several probability scores are predetermined based on various criterion. During the processing of a real-time bid request, a combined probability score and threshold are calculated based on these probability scores. The decision to bid on and price to bid for the impression is determined by the RTB system. Campaign targets are based on the combined probability score. A RTB bid response indicating the selected campaign targets and the bid prices are returned to the RTB partner.

System and method for optimizing real-time bidding on online advertisement placements utilizing mixed probability methods

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method includes creating one or more trade zones, wherein creating a trade zone includes grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received by one or more trade zones at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with a target action, and the target action is performed.

System for improving shape-based targeting by using interest level data

A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience. The bid request is transmitted including display instructions associated with an advertisement when the bid is selected, and the advertisement is displayed.

System for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.

A system and method for automatically generating URLs which reference one or more data sources or data targets connected to a computer. The data sources/targets may be of any type including files, http servers, ftp servers, hardware devices, etc. The generated URLs may be used together with a system such as the Data Socket system to seamlessly read data from disparate data source types or write data to disparate data target types without having to manually perform configuration, connection operations, data format conversion, etc. The URLs are generated automatically and contain all the information necessary for accessing the data source/target. This greatly abstracts a user or application from the I/O process.

System and method for automatically creating URLs for accessing data sources and data targets

A data acquisition system comprising a Configuration Manager for intelligently managing access to DAQ configuration information. The data acquisition system comprises a computer system coupled to a data acquisition device, a data acquisition application (user application) executing on the computer system, and DAQ driver level software executing on the computer system. The memory of the computer system stores a hardware database which includes information on DAQ objects in the DAQ system, and the memory stores configuration files which comprise desired configurations of the DAQ system. The Configuration Manager of the present invention executes in the computer system to control access to the hardware database and configuration files stored in the computer system. The present invention also includes a method for providing access to information on data acquisition (DAQ) objects in the DAQ system. The Configuration Manager accesses the configuration information from the system memory if the configuration information comprises modified parameter values stored in the memory, and the Configuration Manager otherwise accesses the configuration information from the hardware database. The present invention also includes a method for providing access to additional or new information on data acquisition (DAQ) objects in a DAQ system. The user of the DAQ system can receive an updated hardware database, and an existing configuration file can automatically access the additional capabilities of the DAQ object from the installed updated hardware database.

Configuration manager for configuring a data acquistion system

Configuration manager for configuring a data acquisition system

Growing community of inventors

Austin, TX, United States of America

Kurt Carlson