Company Filing History:
Years Active: 2023-2024
Title: Innovative Contributions of Kimberly I. Gilberti
Introduction
Kimberly I. Gilberti, based in Oldsmar, Florida, is a notable inventor with a significant impact in the field of advertisement measurement technology. With a total of two patents to her name, her work showcases a dedication to advancing methodologies in the advertising industry.
Latest Patents
Kimberly's most recent patent focuses on under-addressable advertisement measurement. The patent presents methods, apparatus, systems, and articles designed to implement this innovative measurement technique. The described apparatus determines a tuned under-addressable advertisement duration alongside a total tuned advertisement duration for television broadcasts at monitored sites. Key elements in this process include analyzing various data sources, such as return-path tuning data and advertisement log data. Additionally, the invention aims to calculate an under-addressable advertisement factor, which allows for the adjustment of advertisement ratings for more accurate representation in the industry.
Career Highlights
Currently, Kimberly works at The Nielsen Company (US), LLC, where her expertise contributes to the company's leadership in measuring audience behavior and advertising effectiveness. Her role is instrumental in bridging the gap between traditional advertising metrics and modern technological capabilities, empowering businesses to make informed decisions.
Collaborations
Throughout her career, Kimberly has collaborated with several talented professionals, including Gangadhar Jakkula and Jean Guerrettaz. These collaborations emphasize the importance of teamwork in driving innovation and developing cutting-edge solutions in advertisement measurement.
Conclusion
Kimberly I. Gilberti's contributions to the field of advertisement measurement are significant and showcase her commitment to innovation. Her patents reflect a deep understanding of the complexities involved in TV advertisement metrics. As the advertising landscape continues to evolve, Kimberly’s work will undoubtedly play a crucial role in shaping the industry’s future.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.