The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 06, 2023
Filed:
Mar. 12, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Gangadhar Jakkula, Tampa, FL (US);
Jean Guerrettaz, Chicago, IL (US);
John Charles Coughlin, Oldsmar, FL (US);
Paul Chimenti, Tampa, FL (US);
Jiji Sadasivakurup, Oldsmar, FL (US);
Kimberly I. Gilberti, Oldsmar, FL (US);
Samantha M. Mowrer, San Francisco, CA (US);
Narasimha Reddy Goli, Tampa, FL (US);
Molly Poppie, Arlington Heights, IL (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.