Jiji Sadasivakurup

Title: Jiji Sadasivakurup: Innovator in Advertisement Measurement

Introduction

Jiji Sadasivakurup is a notable inventor based in Oldsmar, FL (US). He has made significant contributions to the field of advertisement measurement, holding 2 patents that showcase his innovative approach to enhancing advertising effectiveness.

Latest Patents

One of Jiji's latest patents focuses on under-addressable advertisement measurement. This patent discloses methods, apparatus, systems, and articles of manufacture designed to implement under-addressable advertisement measurement. The disclosed apparatus determines a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a monitored site. These durations are calculated based on return-path tuning data, linear advertisement log data, and addressable advertisement log data associated with the monitored site. Furthermore, the apparatus determines an under-addressable advertisement factor and adjusts the input advertisement rating accordingly to derive an under-addressable advertisement rating for the broadcast.

Career Highlights

Jiji Sadasivakurup is currently employed at The Nielsen Company (US), LLC, where he continues to develop innovative solutions in advertisement measurement. His work has significantly impacted how advertisements are evaluated and optimized for effectiveness.

Collaborations

Jiji collaborates with talented professionals in his field, including Gangadhar Jakkula and Jean Guerrettaz, who is a woman. These collaborations enhance the innovative environment in which he works.

Conclusion

Jiji Sadasivakurup is a pioneering inventor whose work in advertisement measurement is shaping the future of advertising analytics. His contributions are vital for improving the effectiveness of advertisements in today's competitive market.