Company Filing History:
Years Active: 2023-2024
Title: Innovations of Jean Guerrettaz
Introduction
Jean Guerrettaz is an accomplished inventor based in Chicago, IL (US). He holds three patents that showcase his expertise in advertisement measurement and audience analytics. His work significantly contributes to the field of media measurement and advertising effectiveness.
Latest Patents
One of his latest patents is focused on under-addressable advertisement measurement. This patent discloses methods, apparatus, systems, and articles of manufacture to implement under-addressable advertisement measurement. The disclosed apparatus determines a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a monitored site. This determination is based on return-path tuning data, linear advertisement log data, and addressable advertisement log data. The apparatus also calculates an under-addressable advertisement factor and adjusts the input advertisement rating accordingly.
Another significant patent involves the onboarding of return path data providers for audience measurement. This patent outlines methods and apparatus to onboard return path data providers effectively. The disclosed apparatus predicts return path data quality using a classification engine and a prediction engine. The classification engine computes model features from validation tuning data, while the prediction engine trains a machine learning algorithm to assess the quality of return path data reported from various devices.
Career Highlights
Jean Guerrettaz is currently employed at The Nielsen Company, LLC, where he applies his innovative ideas to enhance audience measurement techniques. His work at Nielsen has positioned him as a key player in the field of advertisement analytics.
Collaborations
Some of his notable coworkers include Samantha M Mowrer and Gangadhar Jakkula. Their collaboration fosters a creative environment that drives innovation in audience measurement.
Conclusion
Jean Guerrettaz's contributions to advertisement measurement and audience analytics through his patents reflect his commitment to innovation in the media industry. His work continues to influence how advertisements are measured and optimized for effectiveness.