Keshav Rastogi

Title: Keshav Rastogi: Innovator in Digital Marketing Technologies

Introduction

Keshav Rastogi is a prominent inventor based in Gurgaon, India. He has made significant contributions to the field of digital marketing through his innovative patents. With a total of 2 patents, Rastogi is recognized for his expertise in utilizing machine learning models to enhance marketing strategies.

Latest Patents

Rastogi's latest patents include groundbreaking technologies that optimize digital marketing simulations. One of his notable inventions involves a device that receives and transforms metric data and share of voice data associated with digital marketing. This device generates model data, which is divided into training, test, and validation data. It trains models to produce training results and processes test and validation data to generate corresponding results. The device utilizes these models to predict share of voice, click-through rates, and conversion rates, enabling it to perform actions based on the predicted data.

Another significant patent focuses on advertisement rendering. This system selects a set of advertisement media associated with a product and identifies persistent advertisement media based on various tests. It employs a Gaussian Bayesian network to determine a net persistence rate for each media. The system computes a competitor factor associated with another vendor and predicts sales values for each persistent advertisement medium. Ultimately, it selects a medium in real-time based on the predicted sales value and renders advertisements accordingly.

Career Highlights

Keshav Rastogi is currently employed at Accenture Global Solutions Limited, where he continues to innovate in the field of digital marketing technologies. His work has significantly impacted how companies approach marketing strategies in the digital age.

Collaborations

Rastogi collaborates with talented professionals such as Sanjay Sharma and Amitava Dey, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Keshav Rastogi is a distinguished inventor whose work in digital marketing technologies has paved the way for more effective marketing strategies. His innovative patents demonstrate his commitment to advancing the field and enhancing the capabilities of digital marketing.