The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 04, 2021
Filed:
Nov. 13, 2017
Accenture Global Solutions Limited, Dublin, IE;
Sanjay Sharma, New Delhi, IN;
Derek Levesque, Trumbull, CT (US);
Rupesh Kumar, Atlanta, GA (US);
Keshav Rastogi, Gurgaon, IN;
ACCENTURE GLOBAL SOLUTIONS LIMITED, Dublin, IE;
Abstract
A system selects a set of advertisement media associated with a product. A set of persistent advertisement media from the set of advertisement media is identified based on one or more tests. A Gaussian Bayesian (GB) network based on the set of advertisement media. A net persistence rate for each of the set of persistent advertisement media is determined based on the GB network. a competitor factor associated with another vendor of the product is computed based on one or more marketing parameters associated with the another vendor. A predicted sales (PS) value associated with each of the set of persistent advertisement media is determined. A persistent advertisement medium is selected in real time based on corresponding PS value. An advertisement is rendered on the selected persistent advertisement medium in real time for marketing the product.