Kendra Mariko Chen

Title: The Innovative Mind of Kendra Mariko Chen

Introduction: Kendra Mariko Chen is an influential inventor based in San Jose, California. With a remarkable portfolio of 8 patents, she has made significant contributions to the field of user identification in digital advertising environments. Her work is characterized by innovative methodologies that enhance user experience and streamline data management processes.

Latest Patents: Kendra's latest inventions include several groundbreaking patents. One of them is titled "Tunable Statistical IDs," which outlines a method, system, and computer program product for managing user identification codes within an internet advertising framework. This patent describes an advanced system that utilizes a database engine to store various signals, which comprise characteristics and values from user devices. The user ID generator creates collision and fragmentation statistics to establish a mapping function that facilitates the generation of multiple identification codes based on selected signals. Additionally, her invention includes a calibration module that measures collision and fragmentation quantities for effective identification code management.

Another notable patent by Kendra is "Extending Audience Reach in Messaging Campaigns Using Probabilistic ID Linking." This system analyzes incoming data records with user attributes from device-originated activities. By considering the characteristics of both the user activity and device, it assigns a probabilistic confidence value that generates links between new and previously recorded data. This method significantly extends the reach of messaging campaigns, allowing for more effective audience targeting based on confidence thresholds.

Career Highlights: Kendra Mariko Chen is a key employee at Oracle International Corporation, where she applies her innovative talent to advance the company's research and development initiatives. Her dedication to enhancing digital marketing and user identification methodologies has made her an indispensable asset to her team.

Collaborations: Throughout her career, Kendra has worked alongside esteemed colleagues, including David Abraham Wiener and James Kong Hsu. These collaborations have fostered an environment of creativity and innovation, contributing to the success of their joint ventures and advancements in technology.

Conclusion: Kendra Mariko Chen stands out as a pioneering inventor in the realm of digital advertising and user identification. Her eight patents reflect her deep understanding of emerging technologies and her commitment to creating innovative solutions. As she continues to push the boundaries of innovation at Oracle International Corporation, the impact of her work is sure to resonate within the industry for years to come.