The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2024
Filed:
Mar. 23, 2022
Oracle International Corporation, Redwood Shores, CA (US);
Man Chan, Cupertino, CA (US);
Abe Taha, Sunnyvale, CA (US);
Kendra Mariko Chen, Shoreline, WA (US);
Guohan Gao, San Jose, CA (US);
Aleksandar Mastilovic, San Jose, CA (US);
Oracle International Corporation, Redwood Shores, CA (US);
Abstract
A method, system, and computer program product for managing user identification codes in an interne advertising environment. One aspect implements a system including a database engine to store a plurality of signals comprising characteristics and/or values received from a user device. A user ID generator calculates collision statistics and/or fragmentation statistics to form a first mapping function that is in turn used to generate a plurality of identification codes based at least in part a first set of selected signals. A calibration module produces measurements determined from collision quantities and/or fragmentation quantities using the first mapping function, wherein the measurements are determined by comparing the plurality of identification codes to entries in a known ID database. A sequencing module generates updated sequences of mapping functions.