Ken Mallon

Title: Ken Mallon: Innovator in Ad Research

Introduction

Ken Mallon is a notable inventor based in Saratoga, California. He has made significant contributions to the field of advertising research through his innovative methods and systems. With a focus on enhancing ad effectiveness, Mallon's work has garnered attention in the industry.

Latest Patents

Ken Mallon holds a patent for "Methods and systems for conducting ad research." This patent outlines a method that includes identifying a plurality of panelists, each with a user device. The method involves embedding a first object in digital content viewed by the panelists, using this object to place a cookie on their devices. This cookie allows a server to identify the respective user devices. Additionally, the patent describes embedding a second object in a test advertisement, serving the advertisement to the panelists, generating data related to its effectiveness, and collecting feedback from the panelists regarding the advertisement.

Career Highlights

Mallon is currently associated with Ipsos America, Inc., where he applies his expertise in advertising research. His work has been instrumental in developing methodologies that improve the understanding of ad effectiveness.

Collaborations

Some of his notable coworkers include Jim Leonick and Ryan King, who contribute to the innovative environment at Ipsos America, Inc.

Conclusion

Ken Mallon's contributions to ad research through his patented methods demonstrate his commitment to advancing the field. His work continues to influence how advertising effectiveness is measured and understood.