The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 09, 2020
Filed:
Jan. 29, 2014
Ipsos America, Inc., New York, NY (US);
Ken Mallon, Saratoga, CA (US);
Jim Leonick, Los Angeles, CA (US);
Ryan King, San Francisco, CA (US);
IPSOS AMERICA, INC., New York, NY (US);
Abstract
A method for conducting ad research is provided. The method includes identifying a plurality of panelists, wherein each panelist has a user device, embedding a first object in digital content that will be viewed by the plurality of panelists, using the first object to place a cookie on a respective user device when each panelist views the digital content, wherein the cookie enables a server to identify the respective user device, embedding a second object in a test advertisement, serving the test advertisement to at least some of the plurality of panelists using the cookies, generating data related to the serving of the test advertisement using the second object, and collecting ad effectiveness data from the plurality of panelists regarding the test advertisement.