Jim Leonick

Title: Jim Leonick: Innovator in Advertising Research

Introduction

Jim Leonick is a notable inventor based in Los Angeles, CA. He has made significant contributions to the field of advertising research through his innovative methods and systems. With a focus on enhancing ad effectiveness, Leonick's work has garnered attention in the industry.

Latest Patents

Leonick holds a patent for "Methods and systems for conducting ad research." This patent outlines a method that includes identifying a plurality of panelists, each with a user device. The method involves embedding a first object in digital content viewed by the panelists, using this object to place a cookie on their devices. This cookie allows a server to identify the respective user devices. Additionally, a second object is embedded in a test advertisement, which is then served to some of the panelists using the cookies. The process generates data related to the advertisement's effectiveness, collecting valuable insights from the panelists.

Career Highlights

Jim Leonick is currently associated with Ipsos America, Inc., where he applies his expertise in advertising research. His innovative approach has positioned him as a key figure in the industry, contributing to advancements in how ad effectiveness is measured and analyzed.

Collaborations

Leonick has worked alongside talented professionals such as Ken Mallon and Ryan King. Their collaborative efforts have further enhanced the research capabilities at Ipsos America, Inc.

Conclusion

Jim Leonick's contributions to advertising research through his patented methods demonstrate his commitment to innovation in the field. His work continues to influence how companies assess the effectiveness of their advertising strategies.