Company Filing History:
Years Active: 2019
Title: The Innovative Mind of Joshua Howes
Introduction
Joshua Howes is a notable inventor based in Raleigh, NC, who has made significant contributions to the field of online advertising technology. With a focus on improving real-time bidding systems, Howes has developed a unique method that enhances the efficiency of impression delivery across various geographic regions.
Latest Patents
Howes holds a patent for "Controlling impression delivery pacing for multiple geographic regions associated with an online campaign in a real-time bidding environment." This innovative method allows for the dynamic control of online impression delivery among multiple geographic regions within a real-time bidding (RTB) system. The process involves identifying target geographic locations and their associated regions, determining pacing scores for each region, and making informed bidding decisions based on these scores. The system automatically adjusts pacing scores based on stored impression delivery data, optimizing future bidding strategies.
Career Highlights
Joshua Howes is currently employed at Maxpoint Interactive, Inc., where he continues to push the boundaries of online advertising technology. His work has been instrumental in developing solutions that enhance the effectiveness of digital marketing campaigns.
Collaborations
Howes collaborates with talented professionals in his field, including his coworker Evan Wyse, to drive innovation and improve the technologies used in online advertising.
Conclusion
Joshua Howes exemplifies the spirit of innovation in the realm of online advertising, with his patented technology paving the way for more efficient and effective marketing strategies. His contributions are a testament to the impact of inventive thinking in the digital age.