The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2019
Filed:
Sep. 09, 2016
Maxpoint Interactive, Inc., Morrisville, NC (US);
Joshua Howes, Raleigh, NC (US);
Evan Wyse, Raleigh, NC (US);
MAXPOINT INTERACTIVE, INC., Morrisville, NC (US);
Abstract
A method is provided for dynamically controlling the pace of online impression delivery among multiple geographic regions in a real-time bidding (RTB) system. Target geographic locations associated with a campaign are identified, and target geographic regions associated with each target geographic location are identified. A pacing score is determined for each target geographic region. The bidding system makes bidding decisions regarding RTB bid requests received from an RTB exchange based at least on whether the respective bid request is associated with a target geographic region, and if so, the pacing score for that target geographic region. A campaign-related impression is delivered for each winning bid, and impression delivery data is stored for each target geographic region. The bidding system automatically adjusts the pacing score for each target geographic region based on the stored impression delivery data for that geographic region, and uses the adjusted pacing scores for subsequent bidding decisions.