Company Filing History:
Years Active: 2019-2025
Title: The Innovative Contributions of Joseph Wyatt Brewer
Introduction
Joseph Wyatt Brewer is a notable inventor based in Tarpon Springs, Florida. He has made significant contributions to the field of audience measurement technology, holding a total of eight patents. His work focuses on developing methods and devices that enhance the accuracy and efficiency of audience metrics across various media platforms.
Latest Patents
Among his latest patents is a groundbreaking invention titled "Methods and apparatus for determining audience metrics across different media platforms." This invention includes a segment collector that accesses impression records indicative of media access segments, which detail the start and end times of media accessed by panelists. The technology also features a segment classifier that converts impression records containing watermarks from different media platforms into combined audience measurement metrics. Another notable patent is for "Remote control devices to interface with audience measurement meters." This device allows users to input gender and age values, which are then transmitted to audience measurement meters, enhancing the data collection process.
Career Highlights
Joseph Brewer is currently associated with The Nielsen Company, LLC, where he continues to innovate in the field of audience measurement. His work has been instrumental in advancing the methodologies used to gather and analyze audience data, making it more relevant and actionable for media companies.
Collaborations
Throughout his career, Brewer has collaborated with talented individuals such as Narasimha Reddy Goli and Michael Allen Bivins. These partnerships have fostered a creative environment that encourages the development of innovative solutions in audience measurement.
Conclusion
Joseph Wyatt Brewer's contributions to audience measurement technology are significant and impactful. His patents reflect a commitment to improving how audience metrics are collected and analyzed, ultimately benefiting the media industry. His work continues to pave the way for future innovations in this essential field.