The Nielsen Comapny (US), LLC

Joseph Wyatt Brewer

Narasimha Reddy Goli

Gangadhar Jakkula

Michael Allen Bivins

Kevin Rini

Jarrell Jay Mikuta

Carol A Lynch

Michael Tierney

Albert T Borawski

Brian Fuhrer

Matjaz Finc

Eric Barone

Robert Byrne

An example includes a segment collector to: access impression records indicative of media access segments, the media access segments including start times and end times corresponding to media accessed by a panelist; and determine ones of the impression records that include a watermark corresponding to a first media platform presenting the media; a segment classifier to convert a first one of the impression records including the watermark to a converted impression record; and combine the converted impression record corresponding to the first media platform and a second impression record corresponding to a second media platform; and a media creditor to generate audience measurement metrics based on the combined impression records.

Methods and apparatus for determining audience metrics across different media platforms

Remote control devices to interface with audience measurement meters are disclosed. An example remote control device to interface with an audience measurement meter includes an audience management controller to, responsive to a gender value input via a user interface of the remote control device, store the gender value, responsive to an age value input via the user interface of the remote control device, store the age value, generate a message including the gender value and age value, and a transmitter to transmit the message to the audience measurement meter, the message including a sequence of infrared codes.

Remote control devices to interface with audience measurement meters

Methods and apparatus are disclosed to identify users associated with device application usage. A disclosed example method involves obtaining demographics of persons to participate in a panel for an audience research study, identifying a set of applications to be monitored, providing devices associated with the persons in the panel with a meter to record usage of the applications and with a user-to-application associator, the user-to-application associator to define associations between the applications to be monitored and the persons associate with the device before the applications are launched, receiving data from a first one of the devices identifying a first one of the persons as a primary user of a first one of the applications in the set of applications, receiving data from the first device identifying usage of the first application, and associating the demographics of the first person with the usage of the first application.

Methods and apparatus to identify users associated with device application usage

Methods, apparatus, systems and articles of manufacture are disclosed for determining media access sessions. In an example, an apparatus to determine media access sessions includes a record locator to access, in a data store, a first media impression record indicative of a first media access segment, and a second media impression record indicative of a second media access segment and a view counter. The view counter is to update at least one of the first or second media impression records in the data store, when the second media access segment occurs within a threshold time after the first media access segment, to indicate that the first and second media access segments are associated with a same first media access session. The view counter is also to update the second media impression record to indicate an association between the second media access segment and a second media access session, when the second media access segment occurs more than the threshold time after the first media access segment, the second media access session being different from a first media access session corresponding to the first media access segment.

Growing community of inventors

Tarpon Springs, FL, United States of America

Joseph Wyatt Brewer