Jordan K Buller

Title: Innovations of Jordan K Buller

Introduction

Jordan K Buller is an accomplished inventor based in Chicago, IL, with a notable portfolio of four patents. His work primarily focuses on advancements in advertising systems, showcasing his expertise in the intersection of technology and marketing.

Latest Patents

One of his latest patents is titled "Audience definition for advertising systems." This invention involves an ad facilitation server that receives audience definitions from advertisers, expressed through URLs that audience members have visited. The server determines if a visitor's URL matches the audience definition and subsequently requests ad publishers to include the visitor in the associated audience. This innovation allows advertisers to bid on specific audiences defined by prior page visits across various advertising channels.

Another significant patent is "Automated selection of bidders for online advertisements using collaborative bidding rules." This invention outlines a process where an ad exchange receives a bid request for advertisement space. It involves retrieving logged data related to the viewing user's online exposure to web content. The system identifies advertisers in a collaborative relationship and selects one to submit a bid based on the user's logged data. This approach enhances the efficiency of online advertising by optimizing bid responses.

Career Highlights

Jordan has worked with prominent companies such as Marin Software Incorporated and Accenture Global Services GmbH. His experience in these organizations has contributed to his innovative mindset and ability to develop cutting-edge advertising solutions.

Collaborations

Throughout his career, Jordan has collaborated with talented individuals, including Bradford Flora and Francois Lagier. These partnerships have likely enriched his work and fostered a creative environment for innovation.

Conclusion

Jordan K Buller exemplifies the spirit of innovation in the advertising technology sector. His patents reflect a deep understanding of audience engagement and collaborative advertising strategies. His contributions continue to shape the future of online marketing.