Accenture Global Services Gmbh

Marin Software Incorporated

Jordan K Buller

Bradford Flora

Andrew E Fano

Alex M Kass

David T Nguyen

Mary Elizabeth Hamilton

Michael E Bechtel

Tony S Chan

Peter Zei-Chan Yeh

Shaw-Yi Chaw

Francois Lagier

Andrew Bissell

Anil Channappa

Matt Ackley

Patrick Lai

An ad facilitation server receives a definition of an audience from an advertiser, the definition expressed in terms of a URL that audience members have visited, such as a regular expression for URLs. Upon receiving a URL corresponding to a visit of a visitor to a page of the advertiser, the ad facilitation server determines whether the URL matches the audience definition provided earlier; if so, the ad facilitation server sends a request to a number of different ad publishers, requesting them to add the visitor to an associated audience. When an ad impression opportunity occurs on a particular ad publisher, the publisher considers bids previously submitted by the advertiser for the audience when selecting an ad for the ad impression opportunity. Thus, advertisers are enabled to bid on specific audiences defined by prior page visits, across a number of different ad publishers constituting different advertising channels.

Audience definition for advertising systems

Approaches for collaborative advertising bidding comprise receiving, from an ad exchange, a bid request for an advertisement space for a viewing user. The approaches further comprise retrieving logged data associated with the viewing user, the logged data corresponding to the viewing user's online exposure to web content including at least one of commercial webpages, online representations of services or products having purchase information, and advertisements. A first advertiser and a second advertiser who have entered into an advertising collaborating relationship to respond to bid requests are identified. A determination is made as to whether a portion of the retrieved logged data for the viewing user is associated with the first advertiser or with the second advertiser. Additionally, based on the determining, one of the first advertiser and the second advertiser is selected to submit a bid for the advertisement space in response to the bid request.

Automated selection of bidders for online advertisements using collaborative bidding rules

An extended collaboration event monitoring system monitors users' interactions with computer software applications and detects and extracts events. The system intelligently determines whether the extracted events trigger undetected events or other action items. The system provides the extracted events to a social networking client that translates the extracted events and returns the translated data to the system. The system publishes the translated data to a social networking/collaboration interface embedded into the interface of the computer software application being utilized by one of the users. The system not only publishes the translated data corresponding to a user's interactions with the computer software application to that user's interface, but also publishes the user's interactions with the computer software application to interfaces corresponding to other project team members as well.

Extended collaboration event monitoring system

Each of a plurality of team members may define a task by providing data concerning a task to a centralized controller, wherein each task may be assigned any other team member of the plurality of team members. The controller may receive task event information from a first team member of the plurality of team members regarding a task, which task is associated within the controller with the first team member and a second team member. The controller subsequently sends updated task information, based on the task event information, to both the first team member and the second team member. Relevant to any given task, the task event information may comprise a task delegation indication, which may further comprise a non-delegation indication such that further delegation of the task in not permitted.

Task management for a plurality of team members

Growing community of inventors

Chicago, IL, United States of America

Jordan K Buller