Jon Hoffman

Title: Jon Hoffman: Innovator in Automated Attribution Modeling

Introduction

Jon Hoffman is a notable inventor based in New York, NY (US). He has made significant contributions to the field of automated attribution modeling and measurement. His innovative approach has the potential to transform how targeted content effectiveness is assessed.

Latest Patents

Hoffman holds a patent for "Automated attribution modeling and measurement." This patent relates to systems and methods that automatically model and measure attribution. The system receives identification information associated with profiles and electronic devices exposed to targeted content. It utilizes demographic and device data to create a control group of individuals who were not exposed to the content. The effectiveness of the targeted content is evaluated by monitoring the real-world visit rates of both the exposed group and the control group over time.

Career Highlights

Jon Hoffman is currently employed at Foursquare Labs, Inc., where he continues to develop innovative solutions in the field of data analytics. His work focuses on enhancing the understanding of consumer behavior through advanced modeling techniques.

Collaborations

Hoffman collaborates with talented individuals such as Adam Poswolsky and Robert Stewart, contributing to a dynamic work environment that fosters innovation.

Conclusion

Jon Hoffman is a pioneering inventor whose work in automated attribution modeling is shaping the future of targeted content measurement. His contributions are invaluable to the field and demonstrate the impact of innovative thinking in technology.