The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 07, 2023
Filed:
Oct. 19, 2017
Foursquare Labs, Inc., New York, NY (US);
Jon Hoffman, New York, NY (US);
Adam Poswolsky, Great Neck, NY (US);
Robert Stewart, Brooklyn, NY (US);
Foursquare Labs, Inc., New York, NY (US);
Abstract
The present disclosure relates to systems and methods for automatic attribution modeling and measurement. In aspects, a system may receive identification information associated with profiles and electronic devices that were exposed to a certain piece of targeted content. The demographic and device data associated with the individuals who were exposed to the targeted content are used to create a control group of individuals who were not exposed to that targeted content. The real-world visit rates of the exposed group and the control group to one or more locations may be monitored over a period of time (or campaign) and evaluated to assess the effectiveness of the targeted content.