Adam Poswolsky

Title: The Innovative Contributions of Adam Poswolsky

Introduction

Adam Poswolsky is a notable inventor based in New York, NY, who has made significant contributions to the field of technology through his innovative patents. With a total of three patents to his name, Poswolsky has focused on enhancing the effectiveness of targeted content and location-based services.

Latest Patents

One of Poswolsky's latest patents is titled "Automated attribution modeling and measurement." This patent relates to systems and methods for automatic attribution modeling and measurement. The system is designed to receive identification information associated with profiles and electronic devices that were exposed to targeted content. By utilizing demographic and device data, the system creates a control group of individuals who were not exposed to the targeted content. The effectiveness of the targeted content is assessed by monitoring the real-world visit rates of both the exposed group and the control group over a specified period.

Another significant patent is "Creating segments for directed information using location information." This patent describes how passive information is used to verify the location of a client computing device. It creates segment categories for directed information through location-based services and applications. The system detects the client computing device's location at a predicted venue and determines whether directed information associated with that venue has been previously displayed. A statistical model is then applied to calculate a confidence score, which, if it meets a predetermined threshold, results in the storage of a directed information conversion record.

Career Highlights

Adam Poswolsky is currently employed at Foursquare Labs, Inc., where he continues to develop innovative solutions that leverage location data and targeted content. His work has positioned him as a key player in the technology sector, particularly in the realm of data-driven marketing strategies.

Collaborations

Poswolsky collaborates with talented individuals such as Robert Stewart and Simon Favreau-Lessard, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Adam Poswolsky's contributions to technology through his patents reflect his commitment to advancing the field of data-driven solutions. His work at Foursquare Labs, Inc. continues to influence how businesses engage with consumers through targeted content and location-based services.