John Wesley Kittrell

Title: John Wesley Kittrell: Innovator in Online Advertising Assessment

Introduction

John Wesley Kittrell is an accomplished inventor based in Brooklyn, NY (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the effectiveness of online advertising by providing accurate assessments of impression volumes.

Latest Patents

Kittrell holds a patent titled "System and method for assessing effectiveness of online advertising." This patent describes a system designed to accurately estimate global impression volumes at both tag and host levels. It also computes global page views and reach estimates by collecting impression volumes from various tracking technologies and hosts through a panel of users. The collected panel data is normalized to minimize spurious and non-human activity data. A scaling factor is computed using the measured global impression volume of a reference tag, allowing for the required global estimates to be obtained by scaling the normalized panel data.

Career Highlights

Kittrell is currently associated with Ghostery, Inc., a company known for its commitment to online privacy and advertising effectiveness. His role at Ghostery allows him to apply his innovative ideas and contribute to the development of advanced solutions in the digital advertising space.

Collaborations

(Section skipped due to space constraints.)

Conclusion

John Wesley Kittrell's contributions to online advertising assessment through his patent demonstrate his innovative spirit and commitment to improving digital marketing strategies. His work continues to influence the industry and enhance the effectiveness of online advertising.