The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2014
Filed:
Jan. 10, 2014
Applicant:
Ghostery, Inc., New York, NY (US);
Inventor:
John Wesley Kittrell, Brooklyn, NY (US);
Assignee:
Ghostery, Inc., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/04 (2006.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04L 63/10 (2013.01);
Abstract
A system for accurately estimating global impression volumes at tag and host levels, and for computing global page views and reach estimates, collects impression volumes for various tracking technologies and for several hosts from a panel of users. The collected panel data is normalized, e.g., to minimize spurious and/or non-human activity data. A scaling factor is computed using measured global impression volume of a reference tag and impression volume of the reference tag with respect to the panel. The required global estimates are obtained by scaling the normalized panel data using the computed scaling factor.