John Wedgwood

Title: John Wedgwood: Innovator in Audience Measurement Technology

Introduction

John Wedgwood is an accomplished inventor based in Seattle, WA (US). He is known for his innovative contributions to audience measurement technology, particularly in the realm of content selection based on search query correlation with broadcast media. His work has significant implications for how media companies understand and engage with their audiences.

Latest Patents

Wedgwood holds a patent for "Systems and methods for content selection based on search query correlation with broadcast media." This patent describes an audience measurement service that monitors broadcasts in a region, utilizing closed captioning data, metadata, displayed text or logos, and facial recognition. The service generates audio/video fingerprints of broadcast content to create a comprehensive database of content and associated keywords. It also analyzes user search queries to detect 'spiking' queries, determining their relevance to broadcast content. This innovative approach allows media companies to identify potential audience members for rebroadcasts and target them with additional media-related content.

Career Highlights

John Wedgwood has made significant strides in his career, particularly through his work at Google Inc. His expertise in audience measurement and content selection has positioned him as a key player in the field of media technology. His patent reflects a deep understanding of the intersection between technology and audience engagement.

Collaborations

Wedgwood has collaborated with notable colleagues, including Simon Michael Rowe and Margaret Hollendoner. These partnerships have contributed to the development of advanced technologies that enhance audience measurement and content delivery.

Conclusion

John Wedgwood's innovative work in audience measurement technology exemplifies the impact of inventions on media engagement. His contributions continue to shape how audiences interact with broadcast content, paving the way for future advancements in the field.