The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 21, 2019
Filed:
Feb. 13, 2015
Google Llc., Mountain View, CA (US);
Simon Michael Rowe, Finchampstead, GB;
John Wedgwood, Seattle, WA (US);
Margaret Hollendoner, London, GB;
Google LLC, Mountain View, CA (US);
Abstract
An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect 'spiking' queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. If or when the media is subsequently rebroadcast, media-related search queries may be detected and corresponding users identified as likely audience members for the rebroadcast, such that they may be targeted to receive additional media-related content.