John Todd Larason

Title: The Innovative Contributions of John Todd Larason

Introduction: John Todd Larason, an inventive mind based in Renton, WA, has made notable contributions to the field of advertisement technology with his two registered patents. His work primarily focuses on enhancing advertisement performance through strategic keyword management.

Latest Patents: Larason's latest patents showcase his expertise in optimizing advertisement systems. One patent details a method for augmenting advertisement keywords to increase conversion rates. This system analyzes underperforming keywords and then identifies augmentation terms to enhance their effectiveness within advertisement sets. The process involves submitting the augmented advertisement sets to various advertisement placement services, such as search engines, to improve performance outcomes.

The second patent focuses on a calculate bid system that determines bid amounts based on category-specific conversion information and advertising expense factors. This innovative system collects crucial conversion data from keywords used in advertisements, allowing for precise calculations of bid amounts. By generating products based on financial benefits and advertising expenses, it ensures that the bidding process is informed and optimized.

Career Highlights: Larason is affiliated with Amazon Technologies, Inc., where he applies his inventive skills to push the boundaries of advertising technology. His contributions have the potential to significantly impact how companies manage their online advertising strategies and enhance their market performance.

Collaborations: John Todd Larason has collaborated with esteemed colleagues like Stephan G. Betz and David Richard Brandt. These partnerships illustrate the collective effort involved in advancing advertisement technologies and optimizing consumer engagement.

Conclusion: In summary, John Todd Larason stands out as a prominent inventor within the advertisement technology landscape. His patents reflect a deep understanding of the mechanics of digital advertising and an innovative approach to overcoming challenges in the field. As he continues to work alongside talented professionals at Amazon Technologies, Inc., his contributions will undoubtedly pave the way for future advancements in advertising systems.