The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 11, 2014
Filed:
Aug. 02, 2007
David Richard Brandt, Issaquah, WA (US);
John Todd Larason, Renton, WA (US);
Eric Alfred Herrmann, Snohomish, WA (US);
Stephan G. Betz, Seattle, WA (US);
David Richard Brandt, Issaquah, WA (US);
John Todd Larason, Renton, WA (US);
Eric Alfred Herrmann, Snohomish, WA (US);
Stephan G. Betz, Seattle, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
A method and system for augmenting keywords, submitted to advertisement placement services, that are not performing as expected is provided. An advertisement system analyzes the performance of keywords of advertisement sets submitted with advertisement placement services, such as search engine services. Based on the analysis, the advertisement system identifies keywords that are candidate keywords for augmentation. The advertisement system then identifies augmentation terms for the candidate keywords. The advertisement system then augments the candidate keyword of an advertisement set with the augmentation term and submits that augmented advertisement set with the augmented keyword to an advertisement placement service.