This inventor holds 2 USPTO granted patents and 1 published patent application. Top assignee: Amazon Technologies, Inc.. Active years: 2014.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2014
Title: Innovations of David Richard Brandt
Introduction
David Richard Brandt is an accomplished inventor based in Issaquah, WA (US). He has made significant contributions to the field of electronic advertising through his innovative patents. With a total of 2 patents, Brandt has developed methods that enhance the efficiency and effectiveness of online advertising.
Latest Patents
One of Brandt's latest patents is titled "Automatic bid adjustments for electronic advertising." This invention improves the accuracy of bid amounts for electronic advertising by considering factors such as the cost-per-click (CPC) ratio for each ad. The technology aims to help advertisers avoid underbidding for ads that generate substantial revenue or perform well. Various algorithms are employed to create a bid adjustment factor, allowing for appropriate increases or decreases in bid values based on CPC information. This ensures that adjustments can be monitored and capped to prevent overspending.
Another notable patent is "Augmenting advertisement keywords to increase conversion rate." This method analyzes the performance of keywords in advertisement sets submitted to placement services. The advertisement system identifies underperforming keywords and suggests augmentation terms to enhance their effectiveness. By augmenting candidate keywords with these terms, the system aims to improve the overall performance of the advertisement set.
Career Highlights
David Richard Brandt is currently employed at Amazon Technologies, Inc., where he continues to innovate in the realm of electronic advertising. His work focuses on developing advanced systems that optimize advertising strategies and improve conversion rates.
Collaborations
Brandt has collaborated with notable colleagues, including Eric Alfred Herrmann and Stephan G Betz. These partnerships have contributed to the development of his innovative patents and advancements in advertising technology.
Conclusion
David Richard Brandt's contributions to electronic advertising through his patents demonstrate his commitment to innovation in the field. His work at Amazon Technologies, Inc. continues to influence the effectiveness of online advertising strategies.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile