Company Filing History:
Years Active: 2015-2016
Title: John David Ritsema: Innovator in Commercial Advertisement Scheduling
Introduction
John David Ritsema is a notable inventor based in Marietta, GA (US). He has made significant contributions to the field of commercial advertisement scheduling, holding two patents that showcase his innovative approach to solving complex problems in this area.
Latest Patents
Ritsema's latest patents include a method and system for scheduling commercial advertisements. This invention describes a data processing system equipped with a spot scheduler solver that can receive an advertiser's order to place advertisements or commercial spots into one or more commercial television breaks. The order includes various constraints and requirements corresponding to the spots. The system assigns the spots to inventory buckets within the commercial breaks based on these constraints. In cases of conflict, a prioritization scheme is employed to complete the assignment of unassigned spots and generate a commercial break schedule. This scheme may be based on spot arrival lead time or on maximizing the sum of the rates corresponding to the spots. The data processing system also aims to maximize the spread of the spots over the commercial break schedule, adjusting it as additional orders are received.
Career Highlights
Ritsema is currently employed at Turner Broadcasting System, Inc., where he applies his expertise in advertisement scheduling. His work has had a significant impact on how commercial breaks are organized and optimized, enhancing the efficiency of advertisement placements.
Collaborations
Some of Ritsema's coworkers include Andreea Popescu and David James Benoit, with whom he collaborates to further innovate in the field of advertisement scheduling.
Conclusion
John David Ritsema's contributions to the field of commercial advertisement scheduling demonstrate his innovative spirit and commitment to improving the efficiency of advertisement placements. His patents reflect a deep understanding of the complexities involved in this industry, making him a valuable asset to Turner Broadcasting System, Inc.