The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 09, 2015
Filed:
Oct. 12, 2011
Andreea Popescu, Atlanta, GA (US);
John David Ritsema, Marietta, GA (US);
David James Benoit, Fayetteville, GA (US);
Andreea Popescu, Atlanta, GA (US);
John David Ritsema, Marietta, GA (US);
David James Benoit, Fayetteville, GA (US);
Turner Broadcasting System, Inc., Atlanta, GA (US);
Abstract
A method and system for scheduling commercial advertisement are described in which a data processing system having the spot scheduler solver may be operable to receive an advertiser's order to place advertisement or commercial spots into one or more commercial television breaks. The order may comprise various constraints and requirements corresponding to the spots. The spots may be assigned to inventory buckets within the commercial breaks based on the constraints and requirements. When a conflict arises, a prioritization scheme may be performed to complete the assignment of spots not assigned and to generate a commercial break schedule. The prioritization scheme may be based on spot arrival lead time or on maximizing the sum of the rates corresponding to the spots. The data processing system may maximize the spread of the spots over the commercial break schedule. The commercial break schedule may be adjusted when additional orders are received.