Company Filing History:
Years Active: 2019
Title: John Daniel Berkley: Innovator in Online Advertising Technology.
Introduction
John Daniel Berkley is a notable inventor based in Oakland, CA. He has made significant contributions to the field of online advertising technology. With a focus on enhancing the delivery of advertisements, Berkley has developed innovative solutions that cater to the evolving needs of advertisers and users alike.
Latest Patents
Berkley's most recent patent is titled "System and method for delivering online advertisements." This invention involves an ad orchestration server that selects and sequences the delivery of ads based on multiple offline and online conditions. The server takes into account messages a user might have seen from the advertiser online, which it knows about through its tracking cookie. Additionally, it utilizes other data about the user obtained through offline and online methods. This patent showcases Berkley's ability to integrate technology with user experience to optimize advertising strategies.
Career Highlights
Berkley is currently employed at Responsys, Inc., where he continues to innovate in the realm of online marketing solutions. His work at Responsys has allowed him to collaborate with other talented professionals in the industry, further enhancing his contributions to the field.
Collaborations
Some of Berkley's notable coworkers include Scott Evan Jones and Deepali Tamhane. Their collective expertise and collaboration have likely played a role in advancing the projects they work on together.
Conclusion
John Daniel Berkley is a prominent figure in the online advertising technology sector, with a patent that reflects his innovative approach to ad delivery. His work continues to influence the way advertisements are presented to users, making him a key player in the industry.