The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 03, 2019
Filed:
Mar. 15, 2012
Applicants:
John Daniel Berkley, Oakland, CA (US);
Scott Evan Jones, Kentfield, CA (US);
Deepali Tamhane, Sunnyvale, CA (US);
Mikael Rudolfson, Oakland, CA (US);
Inventors:
John Daniel Berkley, Oakland, CA (US);
Scott Evan Jones, Kentfield, CA (US);
Deepali Tamhane, Sunnyvale, CA (US);
Mikael Rudolfson, Oakland, CA (US);
Assignee:
RESPONSYS, INC., Redwood Shores, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01);
Abstract
An ad orchestration server selects and sequences the delivery of ads based on multiple offline and online conditions. The ad orchestration server takes into account messages a user might have seen from the advertiser online which the ad server knows about through its tracking cookie, as well as other data about the user that is obtained using offline and other online methods.