John Clougherty

Title: Innovations by John Clougherty

Introduction

John Clougherty is an accomplished inventor based in Vienna, VA, with a focus on developing innovative solutions in the field of household data analysis. He holds two patents that showcase his expertise in projecting household-level viewing events.

Latest Patents

Clougherty's latest patents include a deterministic household assignment model. This model describes techniques for projecting household-level viewing events by accessing population data that includes various demographic attributes for households in a market. The process involves generating representative household units (RHUs) and assigning classes based on demographic attributes. Each panelist household is matched to an RHU based on demographic similarities, and a report is generated that includes the classes of the RHUs and the associated panelist viewing data.

Career Highlights

Clougherty has made significant contributions to the field through his work at Comscore, Inc. His innovative approaches have enhanced the understanding of household viewing behaviors and have provided valuable insights for market analysis.

Collaborations

Throughout his career, Clougherty has collaborated with notable colleagues, including Michael J. Vinson and Frank Pecjak. These partnerships have further enriched his work and contributed to the success of his projects.

Conclusion

John Clougherty's contributions to the field of household data analysis through his patents and work at Comscore, Inc. highlight his role as a significant innovator. His work continues to influence the understanding of demographic viewing patterns in the market.