The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 06, 2021
Filed:
Jul. 13, 2018
Comscore, Inc., Reston, VA (US);
Michael J. Vinson, Piedmont, CA (US);
Frank Pecjak, Fairfax, VA (US);
John Clougherty, Vienna, VA (US);
Josh Chasin, New York, NY (US);
Cameron Meierhoefer, Washington, DC (US);
Comscore, Inc., Reston, VA (US);
Abstract
Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.