John B Ferber

Title: The Innovative Mind of John B Ferber

Introduction

John B Ferber is a notable inventor based in Baltimore, MD (US), recognized for his contributions to the field of advertising technology. With a total of 11 patents to his name, Ferber has made significant strides in optimizing ad placement and selection processes.

Latest Patents

One of Ferber's latest inventions focuses on ad placement, which involves optimal ad selection for web pages. This invention includes selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The innovation associates a set of attributes with each customer, reflecting their interests and incorporating characteristics that impact ad selection. Additionally, each ad is linked to an ad-attribute profile to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm is employed to optimally choose which ad to display based on click probability estimates and the uncertainties surrounding these estimates.

Career Highlights

Throughout his career, John B Ferber has worked with prominent companies, including Facebook, Inc. His work has significantly influenced the way advertisements are targeted and displayed online, enhancing user experience and engagement.

Collaborations

Ferber has collaborated with notable individuals in the industry, including Scott Ferber and Stein E Kretsinger. These collaborations have contributed to the development of innovative solutions in advertising technology.

Conclusion

John B Ferber's inventive spirit and dedication to improving ad placement technology have made him a key figure in the advertising industry. His work continues to shape the future of how advertisements are selected and displayed online.