Facebook, Inc.

Other

Aol Advertising Inc.

Advertising.com LLC

John B Ferber

Robert Luenberger

David Luenberger

Scott Ferber

Stein E Kretsinger

James B Russell

This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates.

Ad placement

A method of manufacturing a bottom gusseted pouch is provided. The method comprises unwinding a pouch webbing in a first flow direction, the pouch webbing defining front and back panels; inserting a gusset webbing between the panels in a second flow direction; attaching the gusset webbing to the panels to form a bottom gusseted end; optionally inserting a closure mechanism between the panels in a third flow direction; attaching the closure mechanism to the panels to form the resealable top end of the pouch; sealing the side edges of the panels to complete the pouch; and optionally cutting the completed pouch from the pouch webbing. At least one of the pouch webbing and the gusset webbing is formed of a supported film.

Method of manufacturing a bottom gusseted pouch

Systems and methods for placing electronic advertisements

A method of filling a plurality of bottom gusseted pouches disposed on a roll in a top-to-bottom end orientation is provided. The method comprises unwinding the respective bottom gusseted pouch from the roll; providing access to an interior compartment defined by front and back panels and the bottom gusseted end of the respective bottom gusseted pouch; filling the interior compartment with at least one item to produce a filled pouch; and cutting the respective bottom gusseted pouch from the roll by cutting between the top end of the respective bottom gusseted pouch and the bottom gusseted end of an adjacent bottom gussetted pouch connected to the respective bottom gusseted pouch.

Method of filling a plurality of bottom gusseted pouches disposed on a roll

A method of manufacturing a roll of bottom gusseted pouches serially connected in a top-to-bottom end orientation is provided. The method comprises unwinding a pouch webbing in a first flow direction, the pouch webbing defining front and back panels of a respective pouch; inserting a gusset webbing between the panels in a second flow direction; attaching the gusset webbing to the panels to form the bottom gusseted end of the pouch; inserting a closure mechanism between the panels in a third flow direction; attaching the closure mechanism to the panels to form the resealable top end of the pouch; sealing the side edges of the panels to complete the pouch; winding the completed pouch onto the roll; and repeating these steps to form the other bottom gusseted pouches in the roll. At least one of the pouch webbing and the gusset webbing is formed of a supported film.

Optimal internet ad placement

The present invention makes it easy to collect, manage, and communicate with consumers using e-mail and other forms of push-based messaging as the primary vehicle for communication of marketing content. The software makes it simple to offer bounties or other types of compensation to any participant interested in referring new users to into the system as well as offer a multiple tier referral system so that those participants can refer others as well. The present invention: makes it possible to track the entire path of a communication and all of the actions inside of it for modeling and other analytical purposes; simplifies the process for generating custom marketing communications in large capacity; simplifies the process of enabling the selection, insertion and delivery of marketing communications inside of the main communication layer and enables an administrator to easily administer all aspects of the software from an intuitive web based interface.

Growing community of inventors

Baltimore, MD, United States of America

John B Ferber