John A Genna

Title: John A Genna: Innovator in Advertisement Technology

Introduction

John A Genna is a notable inventor based in Seattle, WA (US). He has made significant contributions to the field of advertisement technology, particularly through his innovative patent that enhances the way advertisements are managed and refreshed in network applications.

Latest Patents

John A Genna holds a patent for "Advertisement refresh rules for network applications." This patent outlines a method where advertisements are refreshed in an interface based on various parameters provided over a network. These parameters can be retrieved from a web service and implemented at a client device. The refreshing of advertisements occurs independently of web page content loading. The parameters may include a time period and user action count, which can be configured differently for various markets, geographical areas, customer groups, sections of an application, or different advertisement types. Additionally, one or more parameters can be adjusted at a back-end server and distributed to machines in different customer groups, allowing for an efficient and centralized mechanism for managing and updating advertisement refreshing.

Career Highlights

John A Genna is currently associated with Microsoft Technology Licensing, LLC, where he continues to innovate and contribute to the field of technology. His work focuses on improving advertisement systems, making them more effective and user-friendly.

Collaborations

Some of his coworkers include Elizabeth I Powers-Boyle and Megan M Schuller, who collaborate with him on various projects within the company.

Conclusion

John A Genna's contributions to advertisement technology through his patent demonstrate his innovative spirit and commitment to enhancing user experience in network applications. His work at Microsoft Technology Licensing, LLC continues to influence the industry positively.