The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 29, 2011
Filed:
Jun. 28, 2005
Elizabeth I. Powers-boyle, San Francisco, CA (US);
John A. Genna, Seattle, WA (US);
Megan M. Schuller, Woodside, CA (US);
Thomas A. Leung, Seattle, WA (US);
Elizabeth I. Powers-Boyle, San Francisco, CA (US);
John A. Genna, Seattle, WA (US);
Megan M. Schuller, Woodside, CA (US);
Thomas A. Leung, Seattle, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Advertisements are refreshed in an interface based on one or more parameters provided over a network. The parameters can be retrieved from a web service and implemented at a client device. Advertisement refreshing is performed independently of web page content loading. The parameters may include a time period and user action count and be configured differently for different markets, geographical areas, other customer groups, sections of an application or different advertisement types. One or more of the parameters may be adjusted at a back-end server and distributed to machines in the different customer groups, allowing an efficient and centralized mechanism for managing and updating advertisement refreshing.