Company Filing History:
Years Active: 2019-2020
Title: Innovations by Inventor Joel Branch in Content Dissemination and Anomalous Media Events
Introduction
Joel Branch, an inventive mind based in Burbank, California, has made significant contributions to technology with three notable patents. His innovations primarily focus on understanding content dissemination in social networks and detecting anomalous events in media. As a key innovator at Disney Enterprises, Inc., Branch continues to push the boundaries of technology and creativity.
Latest Patents
Two of Joel Branch's latest patents showcase cutting-edge methodologies that enhance our understanding of social media interactions and media event analytics.
1. **System and method for measuring and predicting content dissemination in social networks**
This invention outlines innovative methods and systems for evaluating the virality of social media content. It computes a 'virality score' for content popularity and establishes a 'pattern' of content diffusion without requiring structured data like 'friendship graphs'. The system also incorporates an iterative predictive model capable of forecasting future content performance while addressing the class imbalance problem that exists in predicting viral posts. Additionally, it adapts updates based on actual performance results, ensuring that the predictive model remains relevant.
2. **System and method for detection and visualization of anomalous media events**
In this patent, Branch addresses the analysis of audio-visual media data from sports events to detect unscripted anomalous events that trigger social media responses. It introduces a unique graphic visualization that represents these anomalous events on the actual field of play, contributing to an augmented reality experience. The graphic element includes insights such as audience sentiment (positive, negative, neutral), social media sources, and detailed information regarding the anomalous event. Furthermore, it provides feedback mechanisms to fine-tune the logic used to identify these events, with alerts being sent to users based on individual settings.
Career Highlights
Throughout his career, Joel Branch has established himself as a prominent figure in technological innovation within the media and social networking sectors. His work at Disney Enterprises, Inc. has allowed him to apply his inventive talents in a dynamic environment that thrives on creativity and cutting-edge advancements.
Collaborations
Joel Branch has worked alongside esteemed colleagues such as Abhik Ray and James Williams. Together, they contribute to groundbreaking projects that redefine content analysis and media representation, pushing the boundaries of what's possible in their respective fields.
Conclusion
In summary, Joel Branch stands out as an inventive force within the realms of social media and media event analytics. With a strong portfolio of patents, he continues to develop innovative solutions that not only advance technology but also enrich the user experience across various platforms. His ongoing work at Disney Enterprises, Inc. is a testament to his commitment to driving innovation in today's rapidly evolving digital landscape.