The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 24, 2020

Filed:

Dec. 29, 2016
Applicant:

Disney Enterprises, Inc., Burbank, CA (US);

Inventors:

Abhik Ray, Burbank, CA (US);

Joel Branch, Burbank, CA (US);

James Williams, Burbank, CA (US);

Zvi Topol, Burbank, CA (US);

Tasneem Brutch, Burbank, CA (US);

Assignee:

DISNEY ENTERPRISES, INC., Burbank, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06N 20/00 (2019.01); G06Q 50/00 (2012.01); G06N 5/02 (2006.01); G06N 20/20 (2019.01);
U.S. Cl.
CPC ...
G06N 20/00 (2019.01); G06N 5/022 (2013.01); G06N 20/20 (2019.01); G06Q 50/01 (2013.01);
Abstract

Methods and systems for measuring and predicting content dissemination in social networks includes computing a 'virality score' for popularity of social media content, a 'pattern' of diffusion of the content, and a “hype” parameter of such content without requiring a “friendship graph” or “information diffusion” structured data. It also includes an iterative, predictive model, which predicts future performance (or future rate of dissemination) of the content while mitigating a class imbalance problem inherent in predicting viral posts, and which provides updates to the model based on actual performance results.


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