Joe Cardador

Title: The Innovations of Joe Cardador

Introduction

Joe Cardador is an accomplished inventor based in Leawood, Kansas. He has made significant contributions to the field of consumer analytics through his innovative patent. His work focuses on tracking brand strength using consumer location data and survey responses, which has implications for businesses seeking to understand their market presence.

Latest Patents

Joe Cardador holds a patent for a system that utilizes consumer location data and survey responses to track brand strength. This patent outlines techniques that can be employed by consumer analytics systems to gauge consumers' awareness and interactions with brands. The system leverages location data from mobile devices to enhance the accuracy of brand strength measurements. Factors such as brand awareness, accessibility, consideration, usage, and favorites are tracked to provide businesses with insights into their market share over time.

Career Highlights

Cardador is currently employed at Service Management Group, Inc., where he applies his expertise in consumer analytics. His innovative approach to understanding brand dynamics has positioned him as a valuable asset in the field. His work not only benefits his company but also contributes to the broader understanding of consumer behavior in relation to brand strength.

Collaborations

Joe has collaborated with notable colleagues, including Eric H Weiss and Andrew Fromm. These partnerships have allowed for the exchange of ideas and the development of advanced consumer analytics techniques.

Conclusion

Joe Cardador's contributions to consumer analytics through his patent demonstrate his innovative spirit and commitment to enhancing brand understanding. His work continues to influence how businesses track and measure their market presence.