Jiong Li

Title: Jiong Li: Innovator in Targeted Advertisement Management

Introduction

Jiong Li is a notable inventor based in Singapore, recognized for his contributions to the field of targeted advertisement management. With a focus on enhancing linear television services, he has developed innovative methods that optimize advertisement delivery based on varying opportunity durations.

Latest Patents

Jiong Li holds a patent for a "Method and apparatus for managing targeted advertisements for a linear television service." This invention provides a sophisticated approach to determining advertisement opportunities. During operation, a client device assesses whether the advertisement opportunity duration is known, unknown, or variable. Based on this assessment, advertisements that best match the opportunity duration are selected using distinct algorithms. Specifically, a first algorithm is employed when the duration is known, a second when it is unknown, and a third when it is variable. This innovative approach enhances the effectiveness of targeted advertising in linear television.

Career Highlights

Jiong Li is currently associated with Motorola Mobility LLC, where he applies his expertise in advertisement management technologies. His work has significantly contributed to the advancement of targeted advertising strategies in the television industry.

Collaborations

Some of Jiong Li's notable coworkers include Ranjeet Kumar and Ramy S Ayoub, who collaborate with him on various projects within the company.

Conclusion

Jiong Li's innovative work in managing targeted advertisements has made a significant impact on the television industry. His patent reflects a deep understanding of advertisement dynamics, showcasing his role as a key inventor in this evolving field.