The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2014
Filed:
Jan. 25, 2011
Ranjeet Kumar, Sasaram, IN;
Ramy S. Ayoub, Arlington Heights, IL (US);
Lei Cao, Shi Jia Zhuang, CN;
Jiong LI, Singapore, SG;
Mohammed Safiq Mohammed Iqbal, Coimbatore, IN;
Hui Shen, Singapore, SG;
Kok Meng Wong, Singapore, SG;
Ranjeet Kumar, Sasaram, IN;
Ramy S. Ayoub, Arlington Heights, IL (US);
Lei Cao, Shi Jia Zhuang, CN;
Jiong Li, Singapore, SG;
Mohammed Safiq Mohammed Iqbal, Coimbatore, IN;
Hui Shen, Singapore, SG;
Kok Meng Wong, Singapore, SG;
Motorola Mobility LLC, Libertyville, IL (US);
Abstract
A method and apparatus for managing targeted advertisements for linear television is provided herein. During operation a client device will determine whether or not an advertisement opportunity duration is known, unknown, or variable. Based on this determination, advertisements that best match the advertisement opportunity duration will be chosen via separate algorithms. More particularly, a first algorithm will be used to choose advertisements when the advertisement opportunity duration is known, a second algorithm will be used to choose advertisements when the advertisement opportunity duration is unknown, and a third algorithm will be used to choose advertisements when the advertisement opportunity duration is variable.