Ranjeet Kumar

Title: Ranjeet Kumar: Innovator in Targeted Advertisement Technology

Introduction

Ranjeet Kumar is a notable inventor based in Sasaram, India. He has made significant contributions to the field of targeted advertising, particularly in linear television services. His innovative approach has the potential to enhance the effectiveness of advertisements, making them more relevant to viewers.

Latest Patents

Ranjeet Kumar holds a patent for a "Method and apparatus for managing targeted advertisements for a linear television service." This invention provides a method and apparatus that allows a client device to determine whether an advertisement opportunity duration is known, unknown, or variable. Based on this determination, advertisements that best match the advertisement opportunity duration are selected using separate algorithms. Specifically, a first algorithm is employed when the advertisement opportunity duration is known, a second algorithm is used when it is unknown, and a third algorithm is applied when it is variable. This innovative approach aims to optimize advertisement placement and improve viewer engagement.

Career Highlights

Ranjeet Kumar is currently associated with Motorola Mobility LLC, where he continues to develop and refine technologies related to advertising and media. His work at Motorola has positioned him as a key player in the advancement of targeted advertising solutions.

Collaborations

Ranjeet has collaborated with notable colleagues such as Ramy S Ayoub and Lei Cao. These collaborations have contributed to the development of innovative solutions in the field of advertising technology.

Conclusion

Ranjeet Kumar's contributions to targeted advertisement technology demonstrate his commitment to innovation and excellence. His patent reflects a forward-thinking approach that could reshape how advertisements are managed in linear television services.