Company Filing History:
Years Active: 2019-2022
Title: **Innovative Contributions of Inventor Jim Hanifen**
Introduction
Jim Hanifen is a prominent inventor based in Denver, Colorado, recognized for his significant contributions to the field of digital media. With a total of five patents to his name, Hanifen has demonstrated his innovative prowess, particularly in enhancing the efficacy of digital assets.
Latest Patents
One of Jim Hanifen's latest inventions is the patent for "Multitrack performance scoring for assets comprising digital media." This patent introduces systems and methods designed to evaluate the effectiveness of digital assets provided to an audience. The innovation includes a brand management server that stores digital media assets. This server features a controller responsible for distributing these assets to audience members at remote devices. Additionally, the controller selects an asset, determines a look-back period, gathers consumption metrics from the audience and calculates an asset score based on these metrics. This score reflects the popularity of the asset, providing valuable insights into audience engagement.
Career Highlights
Throughout his career, Hanifen has played a pivotal role at Brandfolder, Inc., where he applies his innovative thinking to develop solutions that enhance brand management. His patents not only bolster the company's portfolio but also contribute to advancements in digital media management.
Collaborations
Jim Hanifen collaborates with talented coworkers like Ajaykumar Rajasekharan and Logan Sears. Together, they leverage their collective expertise to drive innovation within the company, ultimately leading to advancements that benefit various industries reliant on digital media.
Conclusion
With his impressive record of patents and contributions to digital asset management, Jim Hanifen continues to establish himself as a leading figure in his field. His work not only showcases the potential of digital innovations but also reflects the collaborative spirit of creative minds working together to shape the future of technology.