The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 06, 2020

Filed:

Mar. 02, 2020
Applicant:

Brandfolder, Inc., Denver, CO (US);

Inventors:

Jim Hanifen, Denver, CO (US);

Logan Sears, Denver, CO (US);

Ajaykumar Rajasekharan, Longmont, CO (US);

Brett Nekolny, Denver, CO (US);

Luke Butterfield Beatty, Denver, CO (US);

Assignee:

BRANDFOLDER, INC., Denver, CO (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/955 (2019.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 67/1002 (2013.01); G06F 16/955 (2019.01); H04L 67/02 (2013.01);
Abstract

Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.


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