Jiaxing Guo

Title: Innovations of Jiaxing Guo

Introduction

Jiaxing Guo is a notable inventor based in Sunnyvale, California. He has made significant contributions to the field of online advertising technology, holding a total of five patents. His work focuses on optimizing event rates for segmented online campaigns, which has implications for digital marketing strategies.

Latest Patents

One of Jiaxing Guo's latest patents is titled "Systems and methods for control of event rates for segmented online campaigns." This invention involves allocating bids for providing content within a segmented campaign to ensure that the event rate associated with the content meets or exceeds a predetermined threshold. The patent describes a method for estimating a campaign-level event rate and using it as a feedback signal to dynamically update bid allocations for each segment. This process allows for the control of the campaign-level rate, ensuring it meets or exceeds the threshold. The methodology includes temporally sampling the number of total impressions and associated events across campaign segments, with updates to bid allocations potentially based on the Beta Distribution.

Career Highlights

Jiaxing Guo has worked with prominent companies in the tech industry, including Verizon Media Inc. and Yahoo Ad Tech LLC. His experience in these organizations has contributed to his expertise in online advertising technologies and campaign management.

Collaborations

Jiaxing has collaborated with notable professionals in his field, including Niklas Karlsson and Qian Sang. These collaborations have likely enriched his work and contributed to the development of innovative solutions in advertising technology.

Conclusion

Jiaxing Guo's contributions to the field of online advertising through his patents and career experiences highlight his role as an influential inventor. His work continues to shape the landscape of digital marketing strategies.