The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 12, 2021
Filed:
Jun. 22, 2016
Oath (Americas) Inc., Dulles, VA (US);
Niklas Karlsson, Mountain View, CA (US);
Jiaxing Guo, Sunnyvale, CA (US);
VERIZON MEDIA INC., New York, NY (US);
Abstract
Embodiments of the present invention provide systems, methods, and computer storage media directed at controlling an advertising campaign. In embodiments, a method includes receiving a desired cost indicator. The desired cost indicator can indicate an average cost per unit a user would like to stay below for a current portion of an advertising campaign. The method can further include monitoring bid transactions of an advertising market associated with the advertising campaign to determine an observed cost measurement from the bid transactions. Based, at least in part, on the desired cost indicator and the observed cost measurement, a price control may be determined that can be utilized to adjust a bid price for the advertising campaign. Other embodiments may be described and/or claimed herein.